Do you want to find a talent agent?
What about building relationships with casting directors so that they call you in for auditions?
Well…here’s why most new actors and even actors who have been at it for a while can’t make either one of those things happen.
In doing my research, I of course must read a lot. Over the Christmas break as a matter of fact, I read two books.
I came across something that I knew, but never quite thought about in this way AND I thought about how this is absolutely applicable to someone who wants to find a talent agent or who has been trying to find a talent agent and hasn’t had any luck.
It’s a statistic with regard to customers in general who buy products and services in any sector, in any industry. The source of this statistic is ________________.
Here it is.
2% of customers buy after the 1st contact with the sales person.
3% of customers buy after the 2nd contact.
4% of customers buy after the 3rd contact.
10% of customers buy after the 4th contact.
81% of customers buy on or after the 5th contact!
So what does this have to do with new actors who try to find a talent agent?
Another related statistic says that:
48% of companies STOP contacting customers who say no the first time,
and only 5% of companies or salespeople continue to contact customers who still haven’t decided after 5 contacts!
So who do you think gets the most business? You got it! The salespeople who continue to contact customers more than 5 times. How long it actually takes to get the sale of course depends on a lot of different factors. Among these factors is the salesperson’s ability to communicate, build a relationship, etc. and also the industry in which she works. The acting industry has a rate of “closing a sale” so to speak is a lot higher.
In other words, I’m talking about the number of times that actors need to contact talent agents and casting directors in order to get called in for an interview or an audition. In the acting industry it takes longer in general, because there is so much competition and also because the vast majority of new actors don’t know how to contact those people effectively without being bothersome or annoying or boring or just like all the rest.
Which actors end up getting called up by talent agencies?
And which actors end up building relationships with casting directors?
Remember my article about the 12 touches in which I wrote about the necessity to not just send out headshots and resume packages once, but that you need to contact talent agents and casting directors multiple times. BUT, it’s not just about calling or contacting those people many times, it’s about being creative in the way you contact them. We go into that in great detail in the Home-Study Course.
I just wanted to leave you with this little piece of stimulus, which has the following lesson in it:
If you want to really find a talent agent or build relationships with casting directors and hope to get them to call you in for auditions, sending out one headshot and resume and a cover letter and then sitting back and waiting for someone to call you, IS NOT A WINNING STRATEGY.
My closing questions for you
1. Are you among the of the majority of all new actors that contacts agents and casting directors only once and then sits back and hopes they will call only to be disappointed that they never do?
2. Or are you part of the unique and stand-out group of new actors that takes the time to do their homework and that has many different ways to contact them and that ends up getting called in for interviews, that ends up getting their agents and that ends up getting lots of auditions repeatedly from casting directors with whom they have built relationships?
Which category do you belong to?
If you don’t know how to contact agents correctly or if you have been trying and it isn’t working, you have two choices. Either keep doing what you are doing and get the same results or change what you are doing.
If you need help, I’m here. And remember, there are two kinds of people out there in this world. Which kind of person are you. See the video to find out what I’m talking about.
and Creator of
the first ever
Acting Career Quick Start
and someone who
genuinely wants to see
you happy doing
what you love: Acting
Did you like what you read? Find it interesting? Insightful?
Leave a comment here below and tell me about it.