What is it that you need to need to know that’s so important about actor marketing?
12 touches Do you know what that means?
First of all, touches are contacts. 12 touches in actor marketing refers to the number of times on the average that you need to have contact with an acting industry professional such as an agent or a casting director for example before you can hope to have them call you in for an interview (in the case of an agent) or for an audition (in the case of a casting director). That means that some of those you contact might call you in sooner than that and they might not and that many more might call you in after 12 touches or not at all.
I know full well, that most people don’t want to hear that, but that’s the way it is. Think about it. If you are one of those people who has sent out an actor headshot, a cover letter and a resume to an agent or casting director and haven’t heard anything back, then you know what I’m talking about.
So how do you get those so-called “touches”?
Well, sending out packages of headshots is just one way of getting an agent’s or a casting director’s attention. And that does not mean you should do that 12 times. If you do that, not only will you spend a lot of money, there’s a good chance that that money just might be wasted as those beautiful packages you sent out will probably get trashed! Not only that, it’s simply ridiculous to send out headshots and resumes more than once to the same agent or casting director, especially if they are unsolicited. So you might ask, “So what else do I do if I should only send out my headshots once? How on earth do I get 12 contacts with the same casting director or talent agent? Help!”
That’s precisely where many actors fail in their actor marketing efforts and never get any responses. Why? Because they send out one package to an agent or casting director and then sit back and wait…and wait…and wait. And guess what? Most of the time, nothing ever happens. That’s when some will call me.
Be a stand-out in the crowd!
I always say that you want to make yourself stand out from all the thousands of other actors out there who don’t know how to do actor marketing correctly. You have to do something different otherwise you will be put into the same category of all the others. What will casting directors and talent agents think of you if you do that? They will think and what will they say to their assistant if they even get a chance to rummage through the pile of headshot envelopes and get a glimpse of yours?, “Here’s another one. Just put it over there on the pile”. or maybe they just give it a thumbs down or say “trash it”.
In the Acting Career Quick Start Home-Study Course we cover all that and much more about actor marketing. In fact, there are actually 16 steps in the actor marketing process, that you absolutely need to know. You must! And not only do I tell you how to get those touches, I also show you exactly who you will want to approach depending on your acting goals and type (if you don’t know what that is, you need to know that too!) how to get them, when and where and how often.
What you can do to get those “touches”
OK. Here is a short list of just a few of the things you could do in your actor marketing to get more “touches” with the same person:
Forums with agents and casting directors is one way to get an additional touch, but make sure you do it in the right way!
Pay-for auditions: There are places where you can actually pay for auditions. We talk about that too.
Showcases: We talk about what they are and how you could participate in one.
Introductions from other actors who have seen and respect your acting work. You should only be seeking those kinds of introductions! I will tell you why.
Social media: It’s not just about contacting folks on facebook or bugging them on twitter!
Find work in the acting industry with people who regularly associate with agents and casting directors. We also talk about how to do that.
Actor marketing is something you need to know how to do if you really want to be successful as an actor. If you don’t know how to do it, you can be the best actor in the world, but you won’t work much, because you won’t know how to get yourself seen. That’s what it’s all about my friend. Getting yourself seen. Getting yourself noticed.
Oh. There’s something else you need to know.
You should also know about the average call rate. This refers to the % of calls you can expect to get from sending out one package with your headshot, resume and a cover letter. Unsolicited packages sent to casting directors and talent agents is estimated at an unbelievably low 5%-7%. That means if you send out 20 packages, you can hope to get one call. If you send out 100 packages you can hope to get 5 – 10 calls, BUT they might not necessarily come immediately. They might come after weeks, months or a year. That’s why it’s so important to know how to increase your chances of upping that percentage so that you get more calls back from your marketing efforts. Over the years and after getting so many desperate cries for help, I knew that I definitely had to include this in the home-study course for actors.
If you want to deepen your knowledge on the subject of actor marketing, you will get a thorough lesson in the Home-Study course and I guarantee that when you finish those two modules that you will know exactly what you need to do to market yourself, or just in case you are not yet familiar with that term, you will know how to get yourself seen by talent agents and casting directors and thus get a lot more acting auditions than you are right now!
I will welcome you with open arms in The Acting Career Quick Start Home-Study Video Course and teach you everything you need to know, step-by-step.